Privacy & Cookie Policy

This privacy policy sets out how Imporient (U.K.) Limited uses and protects any information that you give Imporient (U.K.) Ltd when you use the website.

Imporient (U.K.) Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Imporient (U.K.) Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 16 May 2018.

Information collected

In order to register an account at, place an order or subscribe to our newsletter you will be requested to provide us with data including, but not limited to, your title, first name, last name and email address. You will also be required to confirm you agree with Birchall processing this data in accordance with this policy. By ticking the box on the sign-up page and filling out your details you consent to us processing your data as further described below.

Purpose of processing

We will use the data supplied to communicate with you by email. We may use this information to send you Birchall offers, news updates, competitions and information about our trade partners. We may supplement the data that we obtain from you with other information that we obtain from our interactions with you. Whilst you may receive information about our trade partners through our direct communication with you, we will never send your data to a third party or partners without your prior written consent.

Retention period

The data we collect from you will be retained by us securely. If you no longer wish to receive Birchall emails you can unsubscribe by clicking the unsubscribe button at the bottom of any Birchall emails or emailing unsubscribe to Whilst you remain an active user of (i.e. by clicking through to our website or entering into competitions set out in our communications to you) and engage with the emails we send you, you shall remain on the Birchall mailing list. However, if you do not engage with the content we send to you and become inactive we may remove you from the mailing list after up to 2 years of inactivity.

As well as unsubscribing you have the right to contact us requesting us to delete or amend your details. Any unsubscribers will receive no further contact or emails from us and shall be permanently removed from our internal records.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to Imporient (U.K.) Limited, 54 Willow Way, London SE26 4QP.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

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