Outstanding Tea In A Socially Responsible Way

We are dedicated to a long term commitment to creating absolutely perfect tasting tea but we also work hard to ensure that all our teas are sustainably sourced in a manner which respects both the environment and our tea producers and, for this reason, we are a long standing member of the Ethical Tea Partnership.

In 2006, we introduced Fairtrade Teas to our foodservice range and in 2009 we began offering leaf teas from Rainforest Alliance Certified™ farms. Today, the majority of our black teas carry the green frog seal, including our signature Great Rift and Virunga teas. This means that these teas are grown in a way that helps protect the environment and farm workers and their families.

Birchall Tea

In February 2011, Pfunda, the Rwandan tea estate from which we source much of our black tea, became the country’s first Rainforest Alliance Certified™ tea estate. It is an achievement we are extremely proud of, especially as the stringent and specific set of criteria balancing ecological, economic and social considerations were met in only 9 months.

Tensie Whelan, former president of the Rainforest Alliance said, “We are delighted that Rwanda’s Pfunda Tea Estate has become the first tea plantation in Rwanda to earn Rainforest Alliance certification. Pfunda Tea Estate has demonstrated its commitment to conserving the environment and improving the lives of farm workers, their families and the local community.”

Birchall Tea

Birchall Tea

Daniel Graham, Managing Director of Birchall , said “Obtaining Rainforest Alliance certification in February is the icing on the cake and we are very proud to be the first company in Rwanda in any industry to achieve Rainforest Alliance certification. A huge effort and a great deal of hard work has gone into earning the accreditation which was achieved in just 8 months.

“The first company in Rwanda in any industry to achieve Rainforest Alliance certification.”

The short time it took us to achieve accreditation speaks volumes about the relationship and co-operation we enjoy with our smallholders but also confirms that our practices prior to certification were already of a very high standard.”

Birchall Tea

Birchall Tea

Birchall Tea

Pfunda was commended by the Rainforest Alliance after their most recent certification. The audit report concluded that we are genuinely committed and passionate about Rainforest Alliance certification.

“We were commended for providing excellent housing facilities for workers, including social amenities like a staff club and children’s playgrounds.”

Key highlights we are particularly pleased with are the implementation of a documented ecosystem program and the planting of indigenous trees and identification of existing wildlife in the area, dedication and establishment of wildlife conservation areas.

Birchall Tea

It terms of treatment of workers and community relations we were commended for providing excellent housing facilities for workers, including social amenities like a staff club and children’s playgrounds. Very good relations with farmers and the neighbouring community and assistance with community development projects like building schools and water provisions and involvement of community in conservation education programs e.g. tree planting activities was also highlighted.

We are also pleased to have received ethical accreditation from the following associations:

  • Fairtrade (for Birchall English Breakfast Tea and Birchall Earl Grey Tea)
  • Rainforest Alliance (for Birchall Great Rift Breakfast Blend and Great Rift Decaf, Birchall Virunga Afternoon Tea, Virunga Earl Grey and Virunga Chai)
  • Soil Association (for Birchall Organic Redbush)

It goes without saying that we are extremely proud that we are able to grow and produce outstanding tea in a socially responsible way.

Our Teas

A guide to the high quality ingredients we use in each of our teas and infusions.

East Africa

Our black teas are all sourced exclusively from the finest tea estates across East Africa.

Our Awards

Proud recognition for our award-winning collection of teas and infusions.